This is such an interesting advertising. We can learn History in old ads, we can study social and mental History by the way they dress, the houses, what they write, how they think but in this one we see all that and more, we see the end of the World War II.
It talks about how, for some time, it was advised not to travel but as the war ended, people could see crouds of men in the transports, ships, trains but also in buses going home. And it's here that this Company enters. They advertise how as in this new world they can provide a good service on the return to normality and help bring happiness to each home and family.
And above everything, in that Christmas children would be able to see their parents and wives would be able to see their husbands coming home - the ones that didn't die in the war, that is.
In this Christmas that is coming now, when life is getting harder, for several reasons, around the world, let's hope that every mother can hear their children, and every children can hear their fathers and every woman can hear their husbands saying:
I'll be home for Christmas !
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